First-Time Buyers
First-Time Buyer? Start Here.
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Reinyom for Mortgage Professionals
Stay Visible From “Maybe Someday” to “We’re Ready.”
Reinyom helps loan officers and mortgage professionals consistently educate borrowers, build relationships and stay visible with referral partners.
Plans from $149/month · No setup fee · 14-day money-back guarantee · Month-to-month
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Approved from your phone
We Understand Your Business
Be Useful Before They Fill Out an Application.
A potential borrower may follow a mortgage professional for months—or longer—before they’re ready to move.
Reinyom helps you use that time to educate, stay visible and build familiarity. That’s why every post draws on real understanding of what borrowers actually worry about, from first-time buyers to self-employed applicants.
The Reinyom Difference
Every Post Starts With Our Expert Panel.
Real specialists in your field who know what buyers, clients or customers actually care about. They built our Proprietary Method, and a voice that actually sounds like you.
Who Are You Trying to Reach?
Reach the Borrowers and Partners You Serve
Focus your content on the borrowers and referral partners that matter most to your business.
- First-Time Buyers
- Move-Up Buyers
- Investors
- Self-Employed Borrowers
- Veterans
- Refinance Prospects
- Relocating Buyers
- Real Estate Partners
Examples of audiences Reinyom can focus on. Your plan determines how many target audiences are included.
What Will Reinyom Talk About?
Topics Built for Mortgage Professionals
- First-Time Buyers
- Preparing to Buy
- Mortgage Basics
- Credit Education
- Down Payments
- Market Conversations
- Homeownership
- Common Questions
- Myth vs. Fact
- Investors
- Realtor Partnerships
- Professional Personality
Sample Posts
What Your Feed Could Look Like
Illustrative examples of the variety Reinyom creates—not customer results. Your posts use your branding, your photos and your voice.
Preparing to Buy
3 Things to Do Before You Start House Hunting
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Myth vs. Fact
Mortgage Myth: You Always Need 20% Down
MYTHYou always need 20% down.
FACTMany loan programs allow a smaller down payment.
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Market Conversations
What Buyers Should Understand About Rates This Week
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Realtor Partnerships
Realtors: Here’s Something Your Buyers May Want to Know
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Client Milestone
Closing Day — Congratulations to Another Homeowner
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See all 12 kinds of posts we mix into your feed →
See Plans and Get Started
No setup fee · Month-to-month · 14-day money-back guarantee
What This Means for You
Borrower Education You Sign Off On.
Posts explain the process in plain English. Rates, program details, claims and lending language come only from facts you supply and date, and you review every draft, including required disclosures, before it publishes.
Why the Mix Matters
Every Post Doesn’t Have the Same Job.
Some posts teach. Some start conversations. Some show your expertise or your personality. And some ask for the business. Reinyom balances education, engagement, expertise, personality and calls to action so your feed stays useful to the people who follow you.
See the Strategy Behind Reinyom →- Educate
- Engage
- Build Trust
- Show Expertise
- Ask for the Business
Event-Driven Content
Moments Worth Sharing.
Send Reinyom what’s happening in your business and we’ll turn it into timely content for borrowers and referral partners.
- Client closing days
- First-time buyer workshops or events
- Loan programs you want to highlight
- Market shifts buyers are asking about
- Realtor partner spotlights
- Seasonal buying and refinancing topics
You approve every post—always. Product and rate facts come from you, dated, and you confirm required disclosures (such as your NMLS ID and Equal Housing Opportunity language) before anything publishes. Closing posts need your client’s permission. Reinyom does not provide compliance review, and Auto Approval is not offered for mortgage accounts.
How It Works
You Send It. We Handle the Rest.
- 1. Send InformationSend a closing to celebrate, a program you want to highlight, or a question borrowers keep asking.
- 2. Reinyom CreatesWe plan, write and design custom posts for your business.
- 3. Review in TelegramDrafts arrive on your phone for review.
- 4. Approve or ReviseApprove it, or ask for changes the way you’d ask a person.
- 5. We PublishApproved content goes to Facebook, Instagram, LinkedIn and Google Business Profile.
You approve every draft, every time. Auto Approval is not offered for insurance, financial or mortgage accounts.
Plans
Mortgage Plans
Every plan includes planning, writing, graphics, your approval and publishing to Facebook, Instagram, LinkedIn and Google Business Profile. Month-to-month with no setup fee. Your first month is paid when you start; your plan renews monthly until you cancel.
Bronze
$149/month
No setup fee
Up to 9 original posts / 4-week example
- Regular borrower education posts: 2 / week
- Borrower or program briefs: 1 / month
- Partner or milestone spotlights
- Target audiences: 1
- Newsletter draft
- Up to 5 revision rounds per post
- Approval from your phone
MOST POPULAR
Silver
$299/month
No setup fee
Up to 15 original posts / 4-week example
- Regular borrower education posts: 3 / week
- Borrower or program briefs: 2 / month
- Partner or milestone spotlights: 1 / month
- Target audiences: 2
- Newsletter draft
- Up to 5 revision rounds per post
- Approval from your phone
Gold
$399/month
No setup fee
Up to 26 original posts / 4-week example
- Regular borrower education posts: 5 / week
- Borrower or program briefs: 4 / month
- Partner or milestone spotlights: 2 / month
- Target audiences: 3
- Newsletter draft: 1 / month
- Up to 5 revision rounds per post
- Approval from your phone
14-day money-back guarantee. If Reinyom isn’t right for you, cancel within 14 days of your first payment and we’ll refund your first month in full.
How This Adds Up
Four-week example, when every applicable allowance is used.
- Bronze: 8 regular education posts + 1 borrower or program brief (spotlights aren’t included on Bronze) = 9 original posts
- Silver: 12 regular education posts + 2 posts from borrower or program briefs + 1 partner or milestone spotlight = 15 original posts
- Gold: 20 regular education posts + 4 posts from borrower or program briefs + 2 partner or milestone spotlights = 26 original posts
Counts original posts, not platforms—a post published to Facebook, Instagram and LinkedIn is still one post. Event posts (listings, open houses, spotlights, campaigns, briefs and features) need the listing, project, event, offer or other details you send us, so this is what a four-week month looks like when every allowance is used, not a guarantee every month reaches the maximum. Unused monthly allowances don’t roll over.
Included in Every Plan
Bronze, Silver and Gold differ in how much we create each month, not in how carefully we create it.
- Written for your businessDrafts use your business details, service areas, specialties and the past posts you like, and steer clear of topics you ask us to avoid.
- In your voice, not oursWe learn how you write. We study the posts already on the social accounts you connect and the examples you share, and we keep learning from the updates you send and every change you ask for. Your posts sound like you, not like us.
- Relevant to your areaPosts use your service-area context and local hashtags. We are built not to invent neighborhoods, facts, prices, reviews or testimonials, and you approve every post.
- A clear opening and next stepEach post opens with a useful first line and ends with a question or one clear next step.
- Hashtags sized for each platformUp to 5 on Instagram, 2 on Facebook and 3 on LinkedIn, plus your brand hashtag and any tags your firm requires.
- Your approval, from your phoneEvery draft comes to your private Telegram chat and to your email. Approve it, ask for changes in plain words or a voice note, or reject it.
- A weekly plan you can adjustEvery Friday you get next week’s posting plan in Telegram and by email. Move a post, change its topic or skip it—just tell us, up until 24 hours before it goes out.
- Posted to Google tooYour approved posts also appear on your Google Business Profile, the listing local customers see when they search on Google and Maps, with a Learn more button to your website.
- Written for each platformEvery post gets its own Facebook, Instagram, LinkedIn and Google version: same facts, adjusted for how people use each platform. You see every version before you approve.
- We watch every comment FREEWhen someone comments on your post, we draft a reply and send it to your phone to approve with one tap. Every comment gets a drafted reply, and it helps build customer loyalty.
- Weekly industry researchEvery week we research current trends and news in your industry, so posts about your market are grounded in real, current information, not guesswork.
- Carousel posts in the mixEvery so often, a tip, FAQ or myth becomes a swipeable set of slides, color-coded by purpose. See the thinking behind every post →
- A weekly update emailEvery Wednesday: what we did for you that week, how your posts performed on each platform and what’s coming up next.
- A monthly performance reportPosts published, plus the reach, reactions, comments, shares, saves and follower change each platform reports.
Your first monthly report arrives on the 1st after your first full calendar month, by email with a short summary in Telegram. Gold plans also get a short strategy note. Reports show the numbers each platform provides; they measure audience activity, not leads or sales.
What counts as what
- Borrower or program briefs: One brief is 1 post built from program facts you supply and date. No live rate feed is included.
- Partner or milestone spotlights: One spotlight is 1 post, shared with the partner’s or client’s permission.
- You approve every item and confirm any required disclosures (such as NMLS ID or Equal Housing language) before it publishes.
Add-ons
| Add-on | Price |
|---|---|
| Extra borrower or program brief | $20 |
| Extra spotlight | $20 |
| Extra regular post | $20 |
| Newsletter draft | $75 |
| Additional target audience | $25/month |
| Extra creative revision round (after five per post) | $5/round |
Extra work is quoted and approved by you before it’s billed.
FAQ
Questions from Mortgage Professionals
Does Reinyom review my posts for lending compliance?
No. Reinyom does not provide legal or regulatory compliance review. Nothing posts without your approval, and you remain responsible for any required disclosures and review.
Can content speak to my real estate referral partners?
Yes. Realtor-partner content is part of the mix, and real estate partners can be one of your chosen audiences.
Will you post specific rates?
Only if you supply them. Reinyom does not use a live rate feed. Program and rate facts come from you with a date, and you approve every post, so you control what is and isn’t said about rates.
Can I celebrate client closings?
Yes, with your client’s permission. Send the details you’re comfortable sharing and Reinyom creates the post for your approval.
Do I have to give Reinyom my social media passwords?
No. You connect your Facebook, Instagram, LinkedIn and Google Business Profile accounts through a secure connection link. Reinyom never asks for your passwords.
Do I have to approve every post?
Yes. Every post waits for your approval, and Auto Approval is not offered for insurance, financial or mortgage accounts.
Can I try Reinyom without a long commitment?
Yes. Plans are month-to-month and every plan has a 14-day money-back guarantee. If Reinyom isn’t right for you, cancel within 14 days of your first payment and we’ll refund your first month in full.
Social Media Marketing Without Another Job on Your To-Do List.
Pick your plan, tell us about your business, and review your first drafts from your phone. If Reinyom isn’t right for you, cancel within 14 days of your first payment and we’ll refund your first month in full.
See Plans and Get StartedPlans from $149/month · No setup fee · 14-day money-back guarantee · Month-to-month